drupa 2012 expectations more than satisfied

Almost 2,000 orders from over 80 countries, including some 550 sheetfed offset presses

Over hundred printing unit orders and more, from Heidelberg India

Heidelberger Druckmaschinen AG (Heidelberg) draws a positive balance of the drupa 2012 trade show, held from the 3rd until the 16th of May 2012. As expected, the show delivered a significant stimulus to investment in the print media industry. “The level of incoming orders during the show indicates that confidence within the industry is returning. The investment backlog is continuing to unwind in many parts of the world. We have received almost 2,000 orders from over 80 countries, including some 550 for sheetfed offset presses alone. The volume of orders at the show is therefore equivalent to around half of the production of printing units over the past financial year,” stated Bernhard Schreier, Heidelberg CEO.

With some 60 innovations for the commercial and packaging printing sectors on show at drupa 2012, Heidelberg has underscored its position as the preferred solution provider in the print media industry and successfully positioned itself as market leader, innovator, and integrator for technologies and processes.

Customers have preferably invested in solution packages across the entire Heidelberg portfolio. Over a third of all printing unit orders were related to trade show innovations.Heidelberg India contributed to the companys’ success with sales above hundred printing units, including some big-scale packaging projects, the details of which will be announced in due course. What’s more; Heidelberg India sold several Varimatrix die-cutters, a double-digit number of Suprasetter CtP devices and also bagged orders for its digital press – the Linoprint C series, besides scores of Polar and Stahlfolder equipment.

The sales success reinforces the fact the Heidelberg remains the preferred partner of Indian printers and that sheetfed offset will continue to be the mainstream technology in times to come, with digital technologies complimenting it.

Printers worldwide showed great interest in Heidelberg solutions and “Discover HEI” at drupa 2012.

“drupa 2012 has been an eye-opener for many printers with them showing great interest not only in our commercial print solutions but more interestingly in our packaging and post-press solutions,” said Klaus Nielsen, Managing Director of Heidelberg India. “I am very upbeat and humbled about the confidence that the Indian printers have shown in our drupa offerings,” he added.

Heidelberg India staff was very busy addressing interest in their post-press range of equipment especially on the Eurobind Pro-perfect binder, Diana series folding-box gluers and Varimatrix die-cutters.

While the Eurobind Pro is the first servo-driven perfect binder of its kind, the Diana series of high-speed folder-gluers are very flexible with the newly developed Braille-System and have individual servo-driven modules for the entire carton production. The Varimatrix 82 model launched at drupa is aimed at the pharma segment and has attracted great attention from the Indian printers in this segment.

Another crowd puller was the digital printing press that Heidelberg fully integrated into its portfolio at drupa 2012 under the name Linoprint. The ability to integrate the Linoprint C digital press for commercial printing into the print shop workflow – and thus the offset workflow – using the new Prinect Digital Print Manager was a pivotal factor in many customers’ investment decisions.

Customers were also particularly attracted by the functionality of Prinect, the operating system software for print shops, which is specifically tailored to the growth segments in the industry. All customer demonstrations were booked out from the first day of the show to the last. Proof that “integration” is undoubtedly the number one topic in the industry. Most of the demonstrations were devoted to the new Prinect Business Manager and Prinect Web-to-Print Manager. With over 100 integration solutions sold worldwide, Prinect can rightly claim to be the leading software in the industry.

Another highlight of the Heidelberg drupa stand was the very popular Services Area, where Heidelberg presented its portfolio of technical services, consumables, and performance services side by side with its equipment solutions. This made the added value of the portfolio even more apparent for many customers. The particular attractions included the range of Saphira ECO eco-friendly consumables that had been extended again for drupa, and the new service agreements specifically tailored to the needs of print shops’ different business models.

“We are overwhelmed with the response that we have received and are very happy to surpass the expectations that our printers had of us. drupa 2012 has been successful for us in many ways and will keep us busy looking after new customers and filing more orders in India as well. It has been a great start to the new financial year,” concluded Peter Rego, Sales Head of Heidelberg India.

For more information, contact:
Namrta Dhar
National Marketing Manager Heidelberg India Pvt. Ltd.
namrta.dhar@heidelberg.com

posted at 11:08 by Heidelberg India